Argentina Presented the Export Potential of Its Food and Beverage Industry in Barcelona and Officially Launched Argentina Alimenta

Barcelona, March 23, 2026 – As part of the international trade fair Alimentaria 2026, the international launch of Argentina Alimenta took place with a strong turnout, introducing a new strategic platform aimed at positioning Argentina as a key player in global food trade.

The event, held at the Acciona Room of Hall 5 at the Alimentaria Hub in Fira Barcelona, brought together institutional representatives, business leaders, and diplomatic authorities, consolidating a shared message: Argentina has the conditions, scale, and vision needed to establish itself as a global agri-food powerhouse.

Under the concept “Argentina Alimenta: trust, capacity, and global projection,” the presentation highlighted the country’s structural strengths and export potential within an international context where demand continues to grow for high-quality, traceable, and value-added food products.

A Shared Vision: Argentina as a Global Export Platform

During the opening session, representatives from Fira Barcelona International highlighted the importance of integrating Argentina into the major international business networks of the food industry.

For her part, Carla Martín Bonito, President of COPAL, stated:

“Argentina’s food and beverage industry produces virtually everything the world demands and has enormous export potential. It is a decisive driver of growth, combining innovation, quality, and scale to compete in the most demanding markets.”

Along the same lines, Diego Sucalesca, Executive President of PROMARGENTINA, stated:

“Argentina today offers stability, strategic vision, and concrete opportunities for the development of the food industry. We are facing a new stage of intelligent integration into the global economy.”

The event also included the presentation of successful internationalization cases, demonstrating the ability of Argentine companies to compete globally and generate value in international markets.

Argentina Alimenta: A New International Business Platform

The launch of the Argentina Alimenta trade fair was presented by Carlos Solanet, Commercial Director of La Rural S.A., who highlighted:

“Argentina Alimenta was created as an international-scale business platform that will connect Argentina’s food and beverage supply with leading buyers from around the world, integrating innovation, investment, and export development.”

The trade fair, which will take place in Buenos Aires in November 2026, aims to become a strategic meeting point for the entire value chain, bringing together the public and private sectors with a strong international focus.

Institutional Support and International Projection

The closing remarks were delivered by the Argentine Ambassador to Spain, Wenceslao Bunge Saravia, who emphasized:

“Argentina has a historic opportunity to establish itself as a reliable global food supplier. Initiatives such as Argentina Alimenta are key to strengthening our exports and expanding our international presence.”

A Strong Step Toward Global Positioning

The event made clear that Argentina is advancing in the construction of a strong narrative as a strategic supplier of food and beverages, based on three pillars: trust, productive capacity, and global projection.

With this launch in Barcelona, Argentina Alimenta begins its journey as a key tool for boosting exports, attracting investment, and positioning the country at the center of the global food agenda.

About La Rural, Buenos Aires Exhibition Center

With more than 140 years of history, La Rural, Buenos Aires Exhibition Center, is Argentina’s leading events venue and one of the most prominent exhibition centers in Latin America. Its offering combines world-class infrastructure and comprehensive services for visitors and exhibitors, along with strong production capabilities for the development of international-scale fairs, congresses, conventions, and exhibitions.

Strategically located in the heart of the city, the venue has 45,000 m² of covered exhibition space, more than 8,000 m² of green areas, advanced connectivity and technological solutions, operational and logistics services, and an underground parking facility with capacity for 1,000 vehicles.

La Rural combines tradition and innovation through a management model focused on quality, efficiency, and experience, raising the standards of the MICE industry (Meetings, Incentives, Conferences, and Exhibitions).

For more information, contact us through our CONTACT FORM.

About Fira Barcelona International

Fira de Barcelona is one of Europe’s most important trade fair organizations in terms of the volume and quality of its events, the excellence of its venues, and its extensive organizational experience and professionalism.

It is a leader in the Spanish exhibition market, particularly in industrial and professional trade fairs, and its positioning is closely linked to Barcelona, one of Europe’s most dynamic cities with more than a century of exhibition tradition.

Fira is an economic and social driver and one of the leading platforms for business development, commercial promotion, strengthening industrial networks, international expansion of companies, knowledge exchange, and talent attraction. Its annual contribution to the economy of the city and its surrounding area is estimated at more than €5 billion and over 35,000 jobs.

Every year, Fira organizes and attracts internationally leading events across different sectors, including food, technology, healthcare, fashion, automotive, and industrial production. It also continuously innovates to expand its trade fairs, create events that respond to emerging social and business needs, and help companies access new markets through the co-organization of exhibitions in different countries.

One of Fira’s main commitments is supporting productive sectors, professionals, and entrepreneurs, while promoting innovation, technological development, and excellence in service.

About COPAL

COPAL (Coordinadora de las Industrias de Productos Alimenticios) is the organization that brings together 33 sectoral chambers of Argentina’s food and beverage industry, representing more than 14,700 companies across the country.

We represent a deeply federal and strategic industry for national development: it accounts for 30% of industrial GDP, 33% of registered industrial employment, with more than 416,000 direct formal jobs, and represents 39% of Argentina’s total exports.

About PromArgentina

PROMARGENTINA is the Argentine Agency for Investment and International Trade Promotion. Its mission is to support Argentine companies throughout their internationalization process, whether by helping them begin exporting or diversify markets, while actively promoting investment opportunities in Argentina.

Every year, the agency organizes more than 100 international trade fairs together with over 1,500 Argentine companies and facilitates direct connections with relevant foreign buyers through more than 20 business matchmaking rounds involving more than 100 international importers.

It also provides comprehensive support to companies and investors from abroad throughout every stage of their projects in Argentina, offering strategic information as well as operational, regulatory, and institutional assistance to facilitate their establishment, development, and expansion in the country.