We launched Argentina Alimenta in Barcelona and showcased the full export potential of our food and beverage industry to the world.

Barcelona, March 23, 2026 – As part of the Alimentaria 2026 international trade fair, the international launch of Argentina Alimenta—a new strategic platform designed to position Argentina as a key player in the global food trade—was held to a large audience.

The event, held in the Acciona Room in Hall 5 of the Alimentaria Hub at Fira Barcelona, brought together leading figures from the institutional, business, and diplomatic sectors, reinforcing a shared message: Argentina has the conditions, scale, and vision to establish itself as a global agri-food powerhouse.

Under the theme “Argentina Alimenta: Trust, Capacity, and Global Reach,” the presentation highlighted the country’s structural strengths and export potential in an international context that demands high-quality food, traceability, and added value.

A shared vision: Argentina as a global export hub

During the opening ceremony, representatives from Fira Barcelona International emphasized the importance of integrating Argentina into the major international business networks of the food sector.

For her part, Carla Martín Bonito, president of COPAL, noted: “Argentina’s food and beverage industry produces virtually everything the world demands and has enormous export potential. It is a key driver of growth, combining innovation, quality, and scale to compete in the most demanding markets.”

Along the same lines, Diego Sucalesca, CEO of PromArgentina, stated: “Argentina today offers stability, strategic vision, and concrete opportunities for the development of the food industry. We are entering a new phase of smart integration into the global economy.” The event also featured presentations of real-world examples of successful internationalization, demonstrating the ability of Argentine companies to compete globally and generate value in foreign markets.

Argentina Alimenta: A New International Business Platform

The launch of the Argentina Alimenta trade show was presented by Carlos Solanet, Commercial Director of La Rural S.A., who noted: “Argentina Alimenta was created as an international business platform that will connect Argentina’s food and beverage suppliers with the world’s leading buyers, bringing together innovation, investment, and export development.”

The trade show, which will take place in Buenos Aires in November 2026, aims to establish itself as a strategic meeting point for the entire value chain, bringing together the public and private sectors with a strong international focus.

Institutional support and international reach

The closing remarks were delivered by the Argentine Ambassador to Spain, Wenceslao Bunge Saravia, who noted: “Argentina has a historic opportunity to establish itself as a reliable global food supplier. Initiatives like Argentina Alimenta are key to boosting our exports and strengthening our international presence.”

A decisive step toward global positioning

The event made it clear that Argentina is making progress in establishing a strong narrative as a strategic supplier of food and beverages, based on three pillars: trust, production capacity, and global reach.

With this launch in Barcelona, Argentina Alimenta is setting out to become a key tool for boosting exports, attracting investment, and positioning the country at the center of the global food agenda.

About La Rural, Buenos Aires Exhibition Center

With over 140 years of history, La Rural, Buenos Aires Exhibition Center, is Argentina’s leading event venue and one of Latin America’s premier venues. It offers a combination of world-class infrastructure and comprehensive services for visitors and exhibitors, along with a robust capacity to host international trade shows, conferences, conventions, and exhibitions. In this way, it consolidates its role as a strategic platform for the region’s cultural, business, and social growth.

Strategically located in the heart of the city, the venue features 45,000 square meters of indoor space, more than 8,000 square meters of green spaces, state-of-the-art connectivity and technological solutions, operational and logistical services, and an underground parking garage with capacity for 1,000 vehicles. La Rural combines tradition and innovation in a management model focused on quality, efficiency, and experience, raising the bar for the MICE industry.

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About Fira Barcelona International

Fira de Barcelona is one of Europe’s leading trade fair organizations in terms of the volume and quality of its events, the high standard of its venues, and its organizational expertise and professionalism.
It is the leader in the Spanish trade fair market, particularly in industrial and professional trade shows, and its standing is closely linked to Barcelona, one of Europe’s most dynamic cities with over a century of trade fair tradition.

Fira is an economic and social driving force, serving as one of the best platforms for business, commercial promotion, and industrial development, as well as for helping companies expand their international reach, fostering knowledge exchange, and attracting talent. Its annual contribution to the economy of the city and its surrounding area is estimated at over 5 billion euros and more than 35,000 jobs.

Every year, it organizes and hosts events that are international leaders in their respective fields (food, technology, health, fashion, automotive, industrial manufacturing, etc.). It also innovates to expand its trade shows and create events that address new social and business needs, and helps companies enter new markets by co-organizing trade fairs in various countries.

One of FIRA’s key hallmarks is its commitment to supporting the productive sectors, professionals, and entrepreneurs, as well as its dedication to innovation, technological development, and excellence in service.

About COPAL

COPAL is the Coordinating Body for the Food Industry, an organization that brings together 33 sector-specific chambers and
s from Argentina’s food and beverage industry, representing a total of more than 14,700 companies nationwide.

"We represent an industry that is deeply rooted in the federal system and plays a strategic role in national development: it accounts for 30% of industrial GDP, 33% of registered industrial employment—with more than 416,000 direct formal jobs—and is responsible for 39% of Argentina's total exports."

About PromArgentina

PromArgentina is the Argentine Agency for the Promotion of Investment and International Trade. Its mission is to support Argentine companies in their internationalization efforts—whether to begin exporting or diversify into new markets—and to actively promote investment opportunities in Argentina.

Every year, it organizes more than 100 international trade fairs in collaboration with over 1,500 Argentine companies and facilitates direct contact with key foreign buyers through more than 20 business matchmaking sessions that bring together over 100 international importers.

It also provides comprehensive assistance to foreign companies and investors at every stage of their projects in the country, offering strategic information and operational, regulatory, and institutional support to facilitate their establishment, development, and expansion.